Building Products That Resonate

Customers are hiring products to solve a need. Therefore the products that resonate with your users are the ones that address their needs. So how do you then go about building products that resonate?  …Focus on design projects that improve people’s lives.

"Ways To Grow" is a useful tool that can be applied to innovation projects and while it is similar to the Product/Market Grid, which focuses on existing markets or new markets for the existing products/new products being considered, the “Ways to Grow” tool emphasizes that markets consists of real people and innovation must focus on them. 

The authors (Ryan Jacoby and Diego Rodreiguez) warn that innovation must not just address the functional aspect of the users problem but should also address visceral and reflective design and provide us with “Innovation Outcomes Grid”, another tool to map out what kinds of teams and process will be needed to deliver the right innovation strategy.

Personas and Goal-Oriented Design are other forms of user-focused design tools used in the industry to ensure products being resonate with users.